Ethical Issues in HRM Strategy Essay Example | Topics and Well Written Essays - 750 words - 1

Ethical Issues in HRM Strategy - Essay Example There are certain ethical issues that may accost the ratification of expert knowledge of other organizational HRM strategies with the new client. Particularly, the proposition that the client organization downsizes some of its staff to avoid redundancy and as part of closing the performance gap readily brings ethical concerns. This may mean that there are many who are going to forfeit their source of livelihood, their input in and experience with the client organization notwithstanding. Similarly, the signing of performance contracts may also underscore the ethical concern above since an employee’s security of tenure will be pegged on his performance. Conversely, persuading a part of the staff to embrace workshop and training programs may be an ethical challenge, given that some in this section may be older, both in terms of age and tenure in the client organization. At the same time, workshop drives and training programs may eat into employees’ private and family lives if study travels are involved (OHiggins & Kelleher, 2005). One of the best approaches to customizing HRM strategy to business strategies is the incorporation of HRM strategies into the business organization’s mission statement, objectives and strategy. By doing this, the business organization’s synergy will be extended and channeled towards the fulfillment of the client organization’s mission statement and long-term objectives. At the same time, the modus operandi that the business organization will be using is one that will be in tandem with HRM strategies. Some of these strategies that an organization may incorporate into its performance strategies may include the signing of performance contracts, introducing and observing workshop drives and training programs, and using behavioral techniques which portend the introduction of rewards (for diligent and committed employees) and

Intelligence oversight Essay Example for Free

Intelligence oversight Essay Introduction: MEK Overview The Mujahadeen-e-Khalq (MEK) is also known as the Peoples Mujahedin of Iran (PMOI). MEK has been sporadically active in attempting to overthrow the Iranian government since the early 1960s, and its members have used a variety of tactics to achieve their political ends including political campaigning, subversion, and violent attacks targeting civilians. Due in part to their targeting of American civilians living in Iran during the 1970s and their support of Saddam Hussein, the United States State Department has listed MEK as a Foreign Terrorist Organization. In October 2012, the U.S. State Department will decide whether to remove MEK from the FTO list based on MEKs denouncing terrorist tactics and devotion to diplomatic means to gain power versus violent attacks (Masters 2012). Origins, Ideology and Goals MEK was born out of a student-group resistance to Shah Pahlavi in 1965. The founding members of MEK in Tehran regarded the Shah as a U.S. puppet, and they felt that his westernization of Iran went against Irans traditional Islamic values. They believed in a violent overthrow of the Shah to return Iran to Islamic rule. In 1979, the group aligned itself with Ayatollah Khomeini in hopes that it could run for office after Shah Pahlavis exile, but Ayatollah Khomeini succeeded in overthrowing the Shah and he crushed any opposition to his new government. Since 1979, MEK has been trying to gain the opportunity to run for office in Irans government by shifting alliances and violently attacking the forces, which have prevented its political ambitions (Goulka 2009). In 2003, the group publically denounced violence in an attempt to foster global political support, but its place on the Foreign Terrorist Organization (FTO) list is blocking it from achieving its desired global support. According to MEK, it has strived for freedom and human rights, first against the despotic reign of Shah, and now the theocratic tyranny of the ayatollahs (MEK n.d.). It is an anti-fundamentalist Muslim  organization which believes in a democratic, progressive, and tolerant interpretation of Islam, according to which elections and public suffrage are the sole indicators of political legitimacy. The PMOI endeavors for a secular, democratic, and non-nuclear republic, and is committed to free elections, gender equality, and abolition of all discrimination against national and religious minorities (MEK n.d.) Non-nuclear is a key consideration for the United States and other western powers. Iran has increasingly taunted the world with its nuclear program and refuses to deescalate military tensions. In bold statements of aggression, in 2012 alone, Iran has announced two new missiles, an air defense site, and a fleet of ultra-fast gun boats designed to zip into battle against larger wester n fleets. In a twist of fate, MEKs future may lie in the hands of the United States. The United States has until October 1, 2012 to decide if it will delist MEK from the FTO. If MEK is delisted it will enjoy much more freedom of movement around the world and it will be able to legally receive funds from U.S. based sympathizers. It is not unreasonable to think that the U.S. will delist MEK in an effort to undermine the Iranian Government, much like Saddam Hussein offered MEK a home in 1986 to undermine Iran during the Iran Iraq war. Leadership, Funding and Capabilities Most of MEKs original leadership was arrested and executed in 1971, but Massoud Rajavi escaped death and remains a leader of MEK. Though he has not been seen publicly since 2003, his wife, Maryam Rajavi, is the public face of the MEK in her role as president-elect of the National Council of Resistance of Iran (Jones 2012). In the past four decades the group has used several methods to raise funds for its campaign. Some methods have made the group infamous and add to the list of reasons that the U.S. and several other nations have classified it as a Foreign Terrorist Organization. MEK has long been skilled in deception and has used that skill to affect its fund raising efforts. For example, its solicitation of funds for Iranian refugees, child welfare, and childrens medical services proven to be fraudulent (FBI n.d.). Until 2003, MEK had a substantial armory due to its previous relationship  with Saddam Hussein. Its inventory often included artillery, tanks, aircraft, rocket launchers, rifles, mortars, shells, rockets, land mines, and bullets (FBI n.d.). In 2003, the United States bombed MEK camps and bunkers based on their relationship to Saddam Hussein and the idea that they posed a significant threat with their armaments. MEK members no longer have easy access to such large stockpiles of arms. MEK is now facing deportation from its Iraqi camp Ashraf and remains disarmed. Operating Bases, Support Bases, Strengths MEK has moved its headquarters over the years as a necessary part of survival. Originally founded in Tehran, it moved to Paris after the 1979 Iranian Revolution. The group had allied with the Ayatollah Khomeini, but Khomeini forced the group out in fear of opposition. In 1986 Saddam Hussein invited the group to relocate to camp Ashraf. Iraq was at war with Iran, and relocating the group from Paris to Iraq was Husseins method of undermining Iran. At the start of the U.S. led war in Iraq under Operation Iraqi Freedom, the group was classified as enemy combatants and subsequently confined to Camp Ashraf, where approximately 3,000 MEK now live (Carter 2011). The new government of Iraq has declared that all members of MEK must leave the country, and the U.N. is currently working to resettle the group elsewhere. For the moment MEK enjoys limited support from sympathizers around the world, but it is stateless which is both a strength and a weakness. The U.N., citing international law, will not allow the Iraqi government to force members to leave Iraq or force repatriation until members have a suitable place to live. This predicament brings MEK some publicity and sympathy for their cause, but Iraqs determination to expel MEK could not have occurred at a worse time. With June 2013 elections nearing, increasing tension with western military powers, and an imminent Israeli preemptive strike against Iranian nuclear targets, MEK leadership must act swiftly to ensure its place in the 2013 elections. PART II RED TEAM ANALYSIS Why Use Red Team Analysis? Given the complex dynamics of the Iranian situation, analysts should use  the Red Team Analysis technique in order to best predict what course(s) of action MEK leadership will take to assume control of the government. By empathizing with the MEK leadership analysts can gain better insight to most likely courses of action. The end state of this analytic technique is to provide Congress and the President with an accurate forecast of MEKs courses of action so that the United States may apply the appropriate short and long term foreign policy in the Middle East. Since MEK desires a peaceful, tolerant Iran that can only be legitimized via free elections and public suffrage, it cannot take control of the nation by force. Therefore, MEKs options are limited and it must patiently await the 2013 elections regardless of the growing concern of military action and economic sanctions. As President Ahmadinejad continues to escalate military tension with western nations and Israel, through missile, nuclear, and naval programs (Torbati 2012). MEK leadership must carefully calculate how to win popular Iranian support, world support, and financial backing all without ever appearing to be influenced by western powers as previous Iranian leaders had. Restate Current MEK Goals Red Team Analysis must begin with placing oneself in the shoes of MEK leadership. The key to determining any viable course of action is to outline clear goals or milestones. With clear goals, analysts can categorize what actions and strategies are available and likely. According to MEKs official website, its current goals, rather, solution to the western-Iranian strife is to rid the region and the world of the nightmare of the Islamic fundamentalists armed with nuclear weapons [by] democratic change in Iran by the people and the Resistance (Rajavi 2010). This stated goal remains largely unchanged from its 1970s goal. The main difference now is that MEK is more tolerant of western aid, albeit, so long as they do not become overly influenced by it. Key Assumptions Check Paramount to the analytic process is a key assumptions check. This step allows analysts to clearly document the start point of their cognitive map as well as allowing time to consider information that challenges cognitive  biases. The key assumptions must be listed in such a way that analysts feel like MEK leaders would if trying to decide how to realize their stated goal of taking control of the Iranian government. Below is a list of key assumptions in this Red Team Analysis. Previous Failures. All previous attempts to control government have failed beginning with the overthrow of the Shah in 1979. This assumption is critical because the MEK believed the Ayatollah Khomeini was their ally. They were betrayed. They banded together only to be exiled within two years and many members were arrested and executed while Khomeini consolidated power. The experience likely taught MEK to distrust any potential allies within the current regime. History of Violence. During the 1960s the Shah used force and violence against government opposition. Uprisings in the 1970s culminated in the exile of the Shah, but into the 1980s MEK fought the new Iranian government. During the Iraq-Iran war that began in the early 1980s, MEK settled just north of Baghdad and fought a cross border war with the clerical regime for twenty more years. Only at the turn of the century did MEK publicly denounce violence and terrorist tactics. The significance is that, while MEK members are accepting of risk and violence, they have matured and realize that they do not operate in a vacuum. MEK understands the need for global acceptance. HUMINT Value. MEK can offer HUMINT to the U.S. No other organization with detailed knowledge of Iran and its military and political system is willing to provide such information to western powers. The U.S. has had extremely limited success installing or recruiting agents in Iran because of extreme scrutiny that outsiders face, and CIA informants are usually discovered due to poor tradecraft (Hosenball 2011). MEK however, has family, friends, sympathizers and safe houses inside Iran. As well, since the U.S. invasion of Iraq in 2003 MEK has received training, equipment and funds to carry out attacks inside Iran and to collaborate with U.S. and Israeli intelligence services (Joshi 2012). MEKs HUMINT value is possibly the most important aspect for western powers. MEK leadership understands the power they hold and must leverage it wisely. Knowledge of U.S. Tactics Techniques and Procedures. MEK leaders are aware of U.S. TTPs at the small unit tactics level up through executive branch policymaking. They will play on the American and Israeli fears of a nuclear armed Iran while leveraging their HUMINT and political value to affect their delisting from the FTO. Once  delisted they wi ll be able to receive more funding from international sources, thus requiring less U.S. support and will become less responsive to U.S. demands. Western Support: Critical For Financing, Opposite of Ideology Being listed on the U.S. Foreign Terrorist Organization list impedes MEKs financing efforts. In order to gain power they must be delisted decade long endeavor thus far. Its members have cooperated with Israeli and U.S. intelligence services since 2003 in an effort to gain support and take over the political regime in Iran, but its original ideology was very much opposed to any western influence. MEK must exercise extreme caution to ensure that the group does not appear to be another puppet regime of the U.S and especially not in collaboration with Israel. If threatened with defeat, the current regime will likely try to depict MEK as a puppet regime, and if the U.S. loses influence it may also try to publicize MEKs cooperation in an effort to decrease its credibility among Iranians. Enormity of the Situation. MEK is currently stateless. Though the U.N. has petitioned several governments to accept MEK members, most have declined to accept them. With nowhere to go MEK is desperate to g ain power in Iran because it belongs to no other state. If they fail the Iranian regime will likely execute them, despite President Ahmadinejads amnesty offer. Data Collection Options Of the many collection options the United States has at its disposal, a handful stand out as being the most practical. HUMINT may be the best collection option because it offers an inside look at MEK and the status of the Iranian nuclear and defense programs as well as the mentality and plans of regime leaders. For example, an undercover agent, code named Wally, joined the Revolutionary Guard in the 1980s and gave the CIA plans, ideology, weaponry etc, and he was able to recruit several more members of the Revolutionary Guard to turn informer for the CIA (Zucchino 2012). OSINT is another extremely useful collection option, which can provide detailed atmospherics and help depict the support, or lack thereof, of the general public to the current and possible successor regimes. OSINT can also offer information on Irans defensive and offensive capabilities as depicted  in the recent revelation that Iran has cloned a fleet of ultra-fast gun boats. Originally produced in England, the Bradstone Challenger (Bladerunner) is a speedboat with a revolutionary hull design that affords it great stability at high speeds. Iran illicitly purchased a Bladerunner in 2009, reverse engineered the design, and manufactured its own fleet which the Navy modified to launch torpedoes and missiles at full speed. The Bladerunner fleet, combined with an array of heavily armed small craft, including unmanned high-speed Ya Mahdi vessels, Bavar 2 flying boats, Seraj-1 high-speed patrol boats and Zolfaghar fast attack craft (Stock 2012) poses a significant threat to the Strait of H ormuz and western naval forces with much larger and slower vessels. SIGINT and MASINT will likely have to wait until military confrontation begins in order to be relevant. MEKs equipment inventory is very limited, so SIGINT and MASINT should not be a top priority. GEOINT is relevant in that it depicts the correlation of key terrain to strategic targets and political issues. For example, GEOINT can depict which routes MEK would likely take in order to transit to Tehran or flee Iraq in other ways. It also helps answer contingency operation questions such as, what if MEK takes control of the military and attempts to hold the Strait of Hormuz ransom? In a more tactical situation GEOINT can provide detailed dimensions of hideouts and buildings for the U.S. to plan an attack should the need arise. Use of the Intelligence Community The CIA is the best is the best agency to use to handle collection on MEK. The agency has more than half a century of experience in working with sources and is best trained in managing counterintelligence and misinformation techniques. Already, the CIA has worked with MEK members since 2002 when MEK publicized Irans underground Uranium enrichment program. Training MEK members in tradecraft techniques and supporting their cross-border subversion tactics allows the CIA to wage a proxy war with Iran while strengthening its relationship and gaining more human intelligence on both MEK and Iran. No other agency within the United States has the resources to foster this type of relationship with MEK. Most Effective Intelligence Analysis Strategies The effective intelligence strategy to use for evaluating MEK and forecasting its actions is to begin with Analysis of Competing Hypotheses and follow those results with the Devils Advocacy method. Analysis of Competing Hypotheses. ACH is ideal for evaluating MEK because there are diverse dynamics involved in forecasting MEK actions. Considering that the U.S. must decide to keep or delist MEK from the FTO on October 1, 2012, ACH would provide decision makers with a documented line of reasoning to support an Intelligence Forecast. Devils Advocacy. The prevailing consensus in Washington is that MEK has morphed from a militant group to a political group in the past decade and will be a more western friendly regime if it comes to power. But what if MEK is playing the west to gain power now, while secretly planning to spread its 1979 revolutionary ideology across the Middle East and North Africa in an attempt to reestablish Persian dominance? It seems that the west is focused first on cou ntering a nuclear threat and second on countering any blocking of the Hormuz Strait. No additional talking points regarding Iran or MEK have received much publicity since 1979. Conclusion MEK is a wild card in the Iran standoff. The United States and other western powers, as well as Israel, must carefully consider how to proceed with MEK relationships. The organization has shown a history of changing allies in order to advance its goals, making it predictable in the sense that they can be counted on to do whatever it takes to survive and take control of the Iranian government. To brush MEK aside may mean dealing with a nuclear armed Iran later, and to support MEK may mean dealing with a provoked Iran now. No matter the decision, each carries its own implications for U.S. foreign policy. Washington must ultimately decide between the lesser of two evils. Bibliography Carter, Chelsea. U.N., Iraq agree to temporary relocation of Iranian exiles. CNN, December 26, 2011. http://articles.cnn.com/2011-12-26/middleeast/world_meast_iraq-camp-ashraf-re location_1_camp-ashraf-ashraf-residents-mek/2?_s=PM:MIDDLEEAST (accessed July 28, 2012). FBI. Seven Plead Guilty to Providing Material Support to Designated Foreign Terrorist Organization. FBI. http://www.fbi.gov/losangeles/press-releases/2009/la042809a.htm (accessed July 29, 2012). Goulka, Jeremiah, et al. The Mujahedin-e Khalq in Iraq: A Policy Conundrum. RAND Corporation: Santa Monica, 2009. Hosenball, Mark. Hezbollah, Iran uncover CIA informants. Reuters. http://www.reuters.com/article/2011/11/21/us-cia-hezbollah-idUSTRE7AK2MQ20111121 (accessed August 23, 2012). Jones, Owen Bennet. An Iranian mystery: Just who are the MEK?BBC News. http://www.bbc.co.uk/news/magazine-17615065 (accessed July 30, 2012). Joshi, Shashank. Iran and the Mujahedin e Khalq (MEK). Harvard University Department of Government. http://shashankjoshi.wordpress.com/2012/05/30/iran-and-the-mujahedin-e-khalq-mek/ (accessed August 24, 2012). Masters, Jonathan. Mujahadeen-e-Khalq (MEK) (aka Peoples Mujahedin of Iran or PMOI). Council on Foreign Relations, July 18, 2012. http://www.cfr.org/iran/mujahadeen-e-khalq-mek-aka-peoples-mujahedin-iran-pmoi/p9158 (accessed July 24, 2012). MEK. Camp Ashraf: About Us. MEK. http://www.campashraf.org/about/camp-ashraf/ (accessed July 30, 2012). Rajavi, Maryam. Comprehensive sanctions is the essential first step, regime change is the final solution. Peoples Mojahedin Organization of Iran. http://www.mojahedin.org/pagesen/detailsNews.aspx?newsid=9551 (accessed August 22, 2012).

Paris Peace Conference Essay -- World War II WWII WW2

It has been almost a century since the first Paris Peace Conference was hold, but even until now, it is a popular yet also controversial event in the history of the world. The Paris Peace Conference took place in 1919 involving more than 1,000 representatives from over 30 nations. The results of the Conference are five treaties regarding terms that, according to the Conference, shall prevent any upcoming conflicts among nations. Although World War II started only after 15 years, nonetheless, the treaties did function as a buffer between countries. Although many resolutions were discussed, the negotiation of the Conference revolves around four main topics, reparation from the previous war losses or limitations on the main Central Power, Germany, self-recognition, President Woodrow Wilson's Fourteen Points, and the annexation of land. The war reparation resolution was proposed by both Australia and the United Kingdom, and eventually became Article 231 of Treaty of Versailles. The article assigned complete blame for the war to Germany, required Germany to accept full responsibilities for causing the war, and must pay a set of reparation appointed by the Great Powers. The reparation impositions were considered to be retaliation to the reparation forced upon France by Germany in the Treaty of Frankfurt after the Franco-Prussian War. The recompense form of the war varies among different forms, from coal, steel, and gold, to intellectual property. According to the treaty, Germany will finish paying off the reparation in year 2020. The reparation, no doubt, is only another indirect way of limiting Germany's growth in any field possible and has added another pair of shackle on the already weakened Germany economy, some historians beli... ...ris Peace Conference, the nations which proposed an annexation of land as a resolution even reached the number of six, causing strong power struggles and tensions among nations, which defeats the original purpose of the Paris Peace Conference. The problem of Asia has also aroused in the Paris Peace Conference, whether or not China should be returned its sovereign authority from Japan. Chinese outrage this problem through a cultural movement, the May Fourth Movement that influenced China not to sign the treaty. The Paris Peace Conference ended at January 16th, 1919 with five treaties signed and eight new independent nations born. Although the Paris Peace Conference has ended more than 80 years ago, no one can deny its impact on the world after decades. The human history would've definitely be changed forever if any of the results in the Conference is different.

Ancient Greek Olympics :: essays research papers

Ancient Greek Olympics Reporting today's Olympic games is like a technological masterpiece. The athletes compete in many events, their times and scores are tallied and sent worldwide by satellites and high-tech computers within seconds. Each event is carefully watched and recorded with a sense of history. There was no such sense of history or records when the first Games began in Ancient Greece. The first recorded champion in Greece was a sprinter, Coroebus, he was a cook in a near by Greek city called, Elis. He ran naked on a sanded course in front of thousands of spectators. The course was about 630 feet long "or one stad-from which the word stadium was derived." His victory won him a wreath of olive leaves. That was in 776 BC and this year became very important to later Greek Historians. In 300 BC all time was dated by Olympiads, a time span of four years between the games. The Olympiad began with the first recorded foot race. As far back in Greek time as anyone can remember, the human body was a very beautiful thing. "A body of a man had glory, as well as his mind, that both needed discipline, and by that such discipline men best honored Zeus." From time to time the Greeks held ceremonies of Games in honor of their god Zeus. They held these ceremonies for the areas in which they took place. These places were, Pythian, Isthmian, Nemeam, and of course, Olympian. The Olympian games go back to the time of the first people to live in the valley of Alpheas River. There in Elis, in the western Peloponnesus was Olympia, "the fairest spot in Greece." This land was filled with beauty and snowcapped mountains. This area was a perfect spot for the ceremonies held every four years, for Zeus. In 1875, the most important ruins of Ancient Greece were uncovered. One important ruin that was discovered was the temple of Zeus, that was in use about 2,500 years ago. Near it was the temple for his wife, Hera that was even older. It was used about 2,900 years ago. Another important discovery was the finding of the statue of Hermes. Hermes was sculpted by the Praxiteles. This statue was found in the Hera's Temple. Contained in the Temple of Zeus was one of the Seven Wonders of the World, it was a statue of Zeus sitting on his throne, it was larger then a two-story house. This great masterpiece was made by, Phidias, it was made of ivory and gold. Soon everyone wanted to win the favor of their god, Zeus.

Fast Food and Obesity

Obesity is a growing problem in America that has serious consequences for us and our children. Some would argue this growing predicament is due to the poor choices made by the fast food industries and the unhealthy foods they have available to the public. Others like the Center for Consumer Freedom, would argue that it is not only their choice to eat healthy or unhealthy but also every individuals right as Americans to make that choice without the interference of our government . Where exactly does that leave the children of America though? Children are taught to obey their parents and/or guardians and to do as they are told. If parents are feeding their children unhealthy food the children really don’t have a say in it because they only know what they are taught. It is our responsibility to make the right choices for our children and ourselves. Making healthy choices for ourselves set the right example and image we need for our children to follow in as well at a young age so that as they grow they will continue to make those choices for themselves. Blame the fast food industry. David Zinczenko states that we are not at fault for the increase in obesity over the years, which in fact is growing much higher at a more rapid pace in the twenty-first century than in the past and is only expected to get worse. Fast food industries such as McDonalds, Burger King, and Wendy’s are being blamed for the poor choices in foods they are serving the American public. These places are on every street corner and to easy to access for the busy American family on the run. Some argue that it is their fault for serving cheaply made processed foods at cheap prices. There have also been many complaints about the nutrition facts. They should give nutrition facts for each item being served in some opinions. In Los Angeles they went as far as stopping the opening of new fast-food restaurants in the poorer communities so that they could control the eating of unhealthy foods for lower cost, causing people to eat less fast food and more home-cooked meals. How can we blame the fast-food industries for our obesity when we are the ones choosing to go to these places and eat the food. Yes, you can find cheap food at these places, but that is because it is cheaply made. It is also possible to find healthy foods at cheaper prices as well. You don’t have to shop only at your neighborhood high priced store to find a healthy meal. Processed foods, however, are high in fatty meats and sugars which are cheaper to make than better cuts of meat and fresh foods. You pay for what you get, simple as that. We would be back fighting these industries if they were serving us cheap products at expressive prices. Taking these drive-thru restaurants away from us will only cause us to drive further away to get what we want. Also, nutrition facts are posted inside these establishments. If we chose not to go inside where we can look at these facts you always have the option to go on any of their websites where we can also find and print if you so chose any nutrition facts for the items they are selling. Lawsuits have been filed against fast food restaurants all over the United States, claiming that they have caused Americas obesity problem. According to the U. S. Surgeon General, in 2001 Obesity killed about 300,000 Americans and cost about 100 billion dollars a year. The government wants to hold the fast food industries responsible for these numbers. Other lawsuits have come out because people feel that if someone with cancer could sue the tobacco industries for getting cancer, people with health problems caused by obesity should be able to push the issue of their obesity on to the fast food industry for causing their illnesses as well. Although these illnesses are very different from one another, they both can cause death in some cases if not treated. These lawsuits are not getting very far due to the fact that at the end of the day Ronald McDonald is not holding anyone down forcing them to stuff their faces full of deep fried chicken nuggets or greasy, French-fries covered in salt. It is our choice to get into our cars and drive to these restaurants just as it is our choice to wait in line and order that whooper with a large coke. Part of being in America is having the freedom to make choices for ourselves. Pointing the blame at others is much easier than looking at ourselves and realizing that we are becoming obese and have health problems caused by unhealthy foods because of the choices we have made for ourselves. Fast food is not only found at the drive-thru diners with the golden arches or the giant burgers in front of their buildings although they are the most common thing we think of when we hear the term â€Å"fast foodâ€Å". Fast food is any food that is quick, convenient, and inexpensive for the most part. It can be bought just about anywhere that sells food and snacks. Vending machines play a huge part in bad food choices. They are found in most offices and schools for people on the go to grab a quick bite. Twenty-four hour convenience stores are probably the most common places to find fast food but we don’t usually think of it as fast food because it isn’t sold threw a drive-thru restaurant. These foods are so popular because for under five dollars you can usually get a meal that may not be the healthiest choice but will fill you up. However, although fast food is inexpensive it is only that way because it is made with cheaper ingredients. It is time to take some responsibility for our actions. Not only are we hurting ourselves by choosing the fast and easy route of no exercise and fast food for meals instead of home cooked ones but we are hurting our children as well. Parents are role models for their children. No matter what we tell our children about â€Å"do as I say not as I do† , you are the sole person they look up to at young ages and they will learn from your actions. Serving our children â€Å"junk foods† at young ages is only preparing them for a future of heart disease, diabetes, high blood pressure, high cholesterol, bone and joint problems, liver and gall bladder disease, and many other health risks. Children who are obese tend to sexually mature at an earlier age than their peers also. This can cause irregular mensal cycles in girls and can cause fertility problems for them later in life as they reach adulthood. Why are we putting our children through this physical torture when we can easily prevent it? Not only are we setting our children up for physical health problems but it has also been proven to cause many other problems as well. Although eating healthy is extremely important, exercise is also very critical as well. An obese child in most cases suffers from shortness of breath which makes physical activity such as sports or exercise more difficult. Children who are not active have no way of ever changing their health problems. Overweight children are at risk for developing mental health problems as well. Most children who are overweight are not happy with their weight but don’t always know how to change it in a healthy manner. This can lead children to develop unhealthy dieting habits and eating disorders, such as anorexia and bulimia. Studies have also shown that they are more prone to substance abuse problems later in life as well so we need to be thinking of not just how these unhealthy foods are affecting our children now but what it will do to them as they grow to adults too. Overweight children are commonly diagnosed with depression. This is not just something that these children can just snap out of. Depression is a serious illness that causes harm to us mentally and physically. The World Health Organization estimates that depression will be the second-leading cause of disability by the year 2020. We need to do all that we can to prevent our children from being exposed to these feelings and disabilities. There is no such thing as a â€Å"bad† food. All foods can fit into a healthy meal plan. Some foods just need to be eaten in moderation more so than others. Even though fast food is usually high in calories and fats along with many other unhealthy things such as sodium and others, eating it every once in a while is not going to cause health problems. It is when you eat too much fast food over a long period of time and are not eating healthy foods like fruits and vegetables along with home cooked meats that these problems start to occur. We as parents need to take responsibility for our children’s health now so that they are prepared and able to make the right choices for themselves when they become adults and have children of their own. We need to change the obesity problem in America but we need to do so by making the healthier choices ourselves and not put the blame on the industries that serve us unhealthy foods.

How to Use Shakespeare Quotes

How to Use Shakespeare Quotes You can make your essays interesting by adding a famous quote, and there is nobody better than a Shakespeare to quote! However, many students feel intimidated at the thought of quoting Shakespeare. Some fear that they may end up using the quote in the wrong context; others may worry about using the quote verbatim, owing to the archaic Shakespearan expressions. If you wish to learn how to skillfully quote Shakespeare, you have reached the right place. In this article, you will learn how to use quotes from Shakespeare in your own writing and how to attribute the quote correctly.   Find the Right Shakespeare Quote You can refer to your favorite resources, be it your school library, a public library, or of course, your favorite content destination on the internet- thoughtco.com. Make sure that you use a reliable source that gives you complete attribution, which includes the name of the author, the play title, the act, and the scene number. Using the Quote You will find that the language used in Shakespeare plays have archaic expressions that were used during the Elizabethan era. If you are unfamiliar with this language, you run the risk of not using the quote correctly. To avoid making mistakes, be sure to use the quote verabatim- in exactly the same words as in the original source. Quoting From Verses and Passages Shakespeare plays have many beautiful verses; its up to you to find an appropriate verse for your essay. One way to ensure an impactful quote is to ensure that the verse you choose does not leave the idea unfinished. Here are some tips for quoting Shakespeare: If you are quoting verse and it runs longer than four lines, you must write the lines one below the other as you do when you write poetry; However, if the verse is one to four lines long, you should use the line division symbol (/) to indicate the beginning of the next line. Here is an example: Is love a tender thing? It is too rough, / Too rude, too boisterous; and it pricks like thorn(Romeo and Juliet, Act I, Sc. 5, line 25)If you are quoting prose, then there is no need for line divisions. However, to effectively represent the quote, it is beneficial to first provide the contextual relevance of the quote and then proceed to quote the passage. Context helps your reader to understand the quote and to better grasp the message that you wish to convey by using that quote, but you should exercise caution when deciding how much information to supply. Sometimes students give a brief synopsis of the play to make their Shakespeare quote sound relevant to their essay, but it is better to pro vide short, focused background information. Here is an example of how a small amount of context can be provided before a quote to improve its impact:Miranda, daughter of Prospero, and the King of Naples son Ferdinand, are to get married. While Prospero is not optimistic about the arrangement, the couple, Miranda and Ferdinand are looking forward to their union. In this quote, we see the exchange of viewpoints between Miranda and Prospero: Miranda: How beauteous mankind is! O brave new world, That has such people int!Prospero: Tis new to thee.(The Tempest, Act V, Sc. 1, line 183-184) Attribution No formal Shakespeare quote is complete without its attribution. For a Shakespeare quote, you need to provide the play title, followed by act, scene, and line number. It is a good practice to italicize the title of the play, as shown here: In order to ensure that the quote is used in the right context, it is important to reference the quote appropriately. That means, you must mention the characters name who made the statement. Here is an example: He was ever precise in promise-keeping.(Measure for Measure, Act I, Sc. 2)In the play Julius Caesar, the relationship of the husband-wife duo (Brutus and Portia), brings out the conniving nature of Portia, in startling contrast to Brutus gentleness: You are my true and honourable wife;/As dear to me as are the ruddy drops/That visit my sad heart.(Julius Caesar, Act II, Sc. 1) Length of the Quote Avoid using long quotes. Long quotes dilute the essence of the point. In case you have to use a specific long passage, it is better to paraphrase the quote. A Final Word of Advice On this site, you will find a vast resource of Shakespeare quotes. These quotes have been categorized by the title of the Shakespeare play. You can also find more information on how to use quotations in essays.

Fortune 500 Company Perks That Will Make You Jealous [Infographic]

Fortune 500 Company Perks That Will Make You Jealous [Infographic] working for a major company definitely has it’s share of stress. but that stress doesn’t come without also receiving some pretty sweet perks. the folks at  chairoffice  have gathered 12 fortune 500 companies  that offer their employees some pretty sweet perks that will make you jealous. check out the infographic below:interested in working for one of these companies? check out the openings for a few of them below:nestlemarriott3mmatteldisneycisco

Iranian Politics and Gender Relations essays

Iranian Politics and Gender Relations essays Women and the political process in twentieth-century Iran, by Parvin Paidar is an examination of twentieth-century Iranian politics through the lens of gender relations. Paidar argues that women, and the discourse over gender issues, played a critical role throughout the evolution of Iranian politics. Paidar is particularly concerned with how the of the concept of modernity changed over time, and how these changes affected women in Iran. Paidar breaks the changes in the conception of modernity down into four phases. Each phase differs on its view of gender roles; indeed the role of women is at the heart of each distinction. The first phase covered by Paidar is the discourse of modernity around the time of the Constitutional Revolution. This conception of modernity sought to emulate the western powers. Paidar focuses on how womens emancipation was seen as a necessity for a secular and modern state, as well as how groups of women were instrumental in instigating social change. The second phase took place during what Paidar refers to as the era of nation building. Paidar emphasizes the contingency of this era by highlighting policies as a reaction to practical demands on a newly formed government. Paidar demonstrates how the role of the state was redefined during this period and argues that the definition of modernity came to simultaneously include and reject various western features. Paidars third phase is coined the discourse of modernity in the era of nationalism. In this phase modernity became associated with liberal nationalism. Paidar argues that for the first time since the constitutional revolution nationalism was legitimately expressed outside the structure of the state. The forth phase, the era of modernization, envisioned a modernity that rejected western gender roles. Modernity was constructed along Shii Islamic lines with rhetoric emphasizing tradition when in fact this construction of modernity was continge...

Capital Structure Essay Example | Topics and Well Written Essays - 1500 words

Capital Structure - Essay Example 1963. 441-442). Many theorists didn't like their theorems but finally did find evidence in their applicability in many cases. Stiglitz (1969. pp784) however emphasized that the theorem was framed with some limitations in mind pertaining to existence & distribution of risk classes, competitiveness in the markets and clarity of effect of bankruptcy on the validity of the theorem. Stiglitz (1969. pp789) proved that under given risk classes the primary objective of firm management is to maximize firm value and hence they shall tend to choose the most appropriate capital structure that can achieve maximum value of the firm given certain implying factors that vary from firm to firm. But what could be such implying factors Let us focus on another empirical generalization established by Borch (1969. pp6-7) regarding conflict of interest in firm capital structure. If an organization has started with a capital and have achieved value addition over the capital, the shareholders will expect divi dend payments from the value addition. Payment of dividends to shareholders will conflict with the interest of creditors as the latter would like to continue with long term interest payments. Hence, the creditors will tend to establish certain terms of agreement that indirectly impacts the dividend policy of the management thus affecting the capital structure of the organization as non-payment of dividends may end up reducing shareholder interest and hence can reduce equity financing. Another factor that affects the Capital Structure is the rate regulation by regulatory commissions. Spiegal and Spulber (1994. pp424-425) proved that rate regulations generates an incentive for the regulated firms to increase their debt levels. Thus regulated firms tend to have high leverages than unregulated firms. Chaganti & Damanpour (1991. pp488-490) and Brav (2009. pp265) argued that the firm's ownership determines capital structure to a large extent. Institutional investors or managers tend to reduce debt to equity ratio whereas shareholders that are "sensitive" to changes in performance tend to increase debt to equity ratio. This may be described using agency theory that the owners willing to take higher risks to maximize shareholder value will tend to reduce leverage while the owners willing to take lesser risks to maximize shareholder value will tend to increase leverage. Balakrishnan and Fox (1993. pp7-8) related firm Capital structure with asset specificity in which the investments are made. They argued that the firm's leverage would be positively related to investments in tangible assets or redeployment of existing assets but would be negatively related to investments in intangible assets. For example, a firm investing heavily in R&D will be more inclined towards equity finance because the outcome of R&D is normally intangible assets that do not form promising collaterals for debt

American History - Final Essay Example | Topics and Well Written Essays - 1000 words

American History - Final - Essay Example This paper will focus on the importance of the stated events and how these events changed the shape of the American society. Body The attack on Pearl Harbor On the day of 7th December 1941, the Pearl Harbor which happened to be an American port was heavily bombarded by Japanese forces (Kennedy 65). The attack on the American port of Pearl Harbor was a huge set back for the American population but it let to significant changes to the society of America. Firstly, Pearl Harbor did not guarantee Japanese a success during the future war. The war even had long term impacts on the society of America, these attacks assisted America in joining hands with the Pacific area of the world and the European nations and these two portions of the world ended up being allies of America. The main positive impact of the attack of Pearl Harbor was the expansion of the military forces of US and mobilization of American individuals within the military ranks even increased. Before the attack, US and the citi zens of US were not in favor of war and believed that peace can be maintained and achieved without war. After the attack, anti war sentiments were diminished and the population of US stood behind the government during the war. Another issue that occurred due to this attack was anti-Japanese sentiments among the people of US. They started viewing Japanese population of America as terrorists and attackers. Incident of 9/11 On the day of September 11, 2001, a two American plane was hijacked by terrorists of the group of Al-Qaeda and this hijacked plane was crashed in the World Trade Center which was located in the city of New York. Another plane was hijacked by the same terrorist group which crashed into the Pentagon and the fourth hijacked plane was crashed into the grounds located in the region of Shanksville. These attacks led to heavy losses of human lives in US, people from different ethnic background and different cultures experienced death. These individuals even included those who are regarded as American Arabs. But the responsibility of the attacks was only levied on the American Arabs. This day even marked the starting point and the underlining reason of war on terror due to which US decided to launch an attack over Afghanistan. These attacks made the American citizens realize that if they want to enjoy freedom to live, and pursue happiness then they will have to fight for it. These attacks have altered and impacted United States of America and the rest of the world. These attacks had major economic impacts on United States, right after the day of attacks, the stock exchange market in New York remained closed for public trading for six days and the day it opened, the stock exchange experienced a loss. The main impact was experienced by the hospitality industry of New York. The industry experienced heavy job losses as New York no longer seemed to be a secure place to visit for tourists. Even people living in New York shifted to other areas for security. The crash of Twin towers polluted the area of lower Manhattan and people who were located quite near to the Twin Towers experienced health issues. Due to the attacks, the American government as well as governments throughout the world accepted that the world is going to experience a great deal of threat at the hands of the terrorists and decided to counter terrorism. These attacks even

How globalization affect small businesses Essay

How globalization affect small businesses - Essay Example This paper examines how globalization affects small businesses. Background of Globalization Globalization can be defined as a process of moving goods, people and ideas due to the increased trading and economic activities which is greatly affected by economic integration of different countries. Globalization is a tool that is used by many countries to control economic power. It was used to influence policies, expand trade and gain economic advantage over other countries and organizations. Globalization is traced back to the First World War where super countries applied it to harness their communication and have access link to transport to different parts of the world with an economic motive. The first instance of globalization was directed by the super power to have access over India. Trade was a major link that the super power countries could access their political and economical goals; therefore they used various theories which later resulted to globalization. Countries considering themselves as superpowers were very much engrossed during the world war, but they introduced various policies within their boundaries to protect their interest while they pursue other interest which did not directly affect their country. An example is that some countries sanctioned the importation of manufactured products. This encouraged the Great Britain to expand its market by taking advantage of the situation where countries sanctioned the importation of their manufactured products by liberalizing its trade to increase its economic production while the war was being fought. After the war, many countries introduced trade tariffs which were aimed at restoring domestic industries and economic production and this highly affected other parts of the world resulting to the process of globalization (Shuman 150). Globalization In the Past and Today Globalization in the pasts was known as the anti-globalism period because of the wars which were surrounding its era. The first face is trace d during the Napoleonic wars to the First World War. It was characterized by international trade, financial flow and migrations of different races to areas where they considered havens. The trade during this era was high compared to the output that was being produced in the world by different countries. Global integration was promoted during this era because of the lowering of trade tariffs and transport cost. Transport cost was significantly reduced because of the railroad and roads being constructed on different parts of the continent. In the past, globalization was also characterized by different policies like the sanctioning of Corn Laws in Britain. Countries put in place a trade liberalization trend which was highly geared towards improving economic activities in the region. The current globalization is characterized by policies from developed and developing economies which support the process of globalization itself. The industrial sector has greatly improved because of the pr esence of skilled labor obtained from educated workforce. New technologies have also promoted globalization in the current eras they linked transport and communication as individuals living in this century are able to access vital information and communication. ICT trends within the continent have promoted and made globalization easier as it has led to the cost of accessing information and communication globally. Moreover, globalization during this contemporary society prides itself

Women Power and Politics Essay Example | Topics and Well Written Essays - 1500 words

Women Power and Politics - Essay Example It occurs not because they are less active, but because their presence in parliament or in judiciary is minor. Society of today does not think of politics as men's place, however, the treatment of woman-politician and man-politician is still not the same. European countries are supporting involvement of women in politics because citizens of these states believe that a woman is more caring and thoughtful about her nation and treats all people as her children. As Amy Sowder has noted, Ireland, Latvia, Finland, Philippines and other countries have voted for a female president, while the Americans would never do the same choice. Why Does it mean that American citizens do not trust women and do not believe in their ability to lead the country to the further prosperity It has been noted at the first lecture that women use practical gender difference as the major concepts. I agree, because the American society is used to assumption that women are supposed to be subordinated by men and for this reason there is no place for them in politics. Amy Sowder used the words of Marie Young, Escambia Country commissioner, who said that men really believe that politics is their place, but because they cannot prevent women from political involvement they act as if men are just letting women to do it. Even though the article is written purely from feminine side, the point that women are able to push for change through teachers and parents is interesting and is reasonable. This quote is directly related to the concept of gender GAP - when people vote on the basis of gender. Women tend to express greater concern for social services and are more affected than man in this issue. Therefore, women are more community oriented while men are more power oriented. For this reason there should be a balance between women and men representation in politics. The author of the article "Women in Sudan" is focused on the representation of women in politics in Islamic countries. It is well-known that women from Islamic countries are lacking most of the rights granted to women in the rest of the world. However, the author notes that today the Islamic society has much changed: women present a strong exterior, possess toughness of mind and spirit. It to look at Sudanese women, it can be boldly said they females in Sudan are in much better position than in other more developed countries. For example, the quota system was developed under which women are guaranteed the seats in federal and state legislature. 25 percent of all federal seats are granted to women. The community understands that women can be effective in politics and change the life of citizens to better. The author expressed his opinion in the final two sentences: "It is very clear that there claims by newspapers such as 'The Times' that women's rights are in their "infancy" simply do not reflect the reality of the position, status and activities of women in Sudan. The fact is that within the Arab and Islamic world Sudan has led the way with regard to women's social, political and economic rights." I agree with this claim, but I wonder why the Islamic world were women were always in minor position has realized the benefits of women's participation in politics while United States has not I do think that women in politics are feministic issue because both men and women have equal abilities to think, to lead and to

Healthcare Policy & Management Project - Mothers Room and ADA Research Paper

Healthcare Policy & Management Project - Mothers Room and ADA Compliant Bathrooms - Research Paper Example passed specific structural needs to enhance the accessibility of the people and provided an enhanced level of support to the employees particularly for mother workers and the employees with disability. This project involves developing a plan to provide Mothers (Lactation Aid) Room in The Company’s global headquarters located in New York City to provide private rooms for new mothers who wish to continue breastfeeding after returning to work. The policies will be designed in accordance with the workplace breastfeeding support provision in the Patient and Protection and Affordable Care Act (Section 4207) and the guidelines established by the Department of Labor, Fair Labor Standards Act (FLSA). According to Murtagh & Moulton (2011) the requirement for a workplace that supports the different needs of the employees is extremely important in the present day context. Angeletti (2009) noted that there has been a primary need for lactation rooms in the workplace for breast-feeding working mothers. Mensah (2011) further mentions that owing to the fact that the child bearing ages and the employable years of a women’s life is suffering and thus the employers should be providing them with additional support to maintain their work life balance (Tsai, 2013). Department of Labor (2010) articulated that the new policies have been reframed in order to enhance better support to the working mothers. The companies are reframing their policies in order to enhance their structural support to the new mothers to provide care for their babies and enhance their work life balance (York, 2008). The companies need to efficiently handle their structural development to provide with the lactation rooms. This would enhance the new mother’s confidence to join back office post delivery (CDC, 2004). Furthermore, it would also help the working mothers to enhance their balance between professional and personal life. Lleras (2008) further stated that the number of working women has increased in

Women Power and Politics Essay Example | Topics and Well Written Essays - 1500 words

Women Power and Politics - Essay Example It occurs not because they are less active, but because their presence in parliament or in judiciary is minor. Society of today does not think of politics as men's place, however, the treatment of woman-politician and man-politician is still not the same. European countries are supporting involvement of women in politics because citizens of these states believe that a woman is more caring and thoughtful about her nation and treats all people as her children. As Amy Sowder has noted, Ireland, Latvia, Finland, Philippines and other countries have voted for a female president, while the Americans would never do the same choice. Why Does it mean that American citizens do not trust women and do not believe in their ability to lead the country to the further prosperity It has been noted at the first lecture that women use practical gender difference as the major concepts. I agree, because the American society is used to assumption that women are supposed to be subordinated by men and for this reason there is no place for them in politics. Amy Sowder used the words of Marie Young, Escambia Country commissioner, who said that men really believe that politics is their place, but because they cannot prevent women from political involvement they act as if men are just letting women to do it. Even though the article is written purely from feminine side, the point that women are able to push for change through teachers and parents is interesting and is reasonable. This quote is directly related to the concept of gender GAP - when people vote on the basis of gender. Women tend to express greater concern for social services and are more affected than man in this issue. Therefore, women are more community oriented while men are more power oriented. For this reason there should be a balance between women and men representation in politics. The author of the article "Women in Sudan" is focused on the representation of women in politics in Islamic countries. It is well-known that women from Islamic countries are lacking most of the rights granted to women in the rest of the world. However, the author notes that today the Islamic society has much changed: women present a strong exterior, possess toughness of mind and spirit. It to look at Sudanese women, it can be boldly said they females in Sudan are in much better position than in other more developed countries. For example, the quota system was developed under which women are guaranteed the seats in federal and state legislature. 25 percent of all federal seats are granted to women. The community understands that women can be effective in politics and change the life of citizens to better. The author expressed his opinion in the final two sentences: "It is very clear that there claims by newspapers such as 'The Times' that women's rights are in their "infancy" simply do not reflect the reality of the position, status and activities of women in Sudan. The fact is that within the Arab and Islamic world Sudan has led the way with regard to women's social, political and economic rights." I agree with this claim, but I wonder why the Islamic world were women were always in minor position has realized the benefits of women's participation in politics while United States has not I do think that women in politics are feministic issue because both men and women have equal abilities to think, to lead and to

The Diverse Lifestyle Of London Essay Example | Topics and Well Written Essays - 1000 words

The Diverse Lifestyle Of London - Essay Example It was a long travel from the airport to my cousins at Victoria. I was over excited about visiting London and to look around the places. I just couldn’t wait. My mum and dad were trying hard to explain to me that it would not be too good for us to leave immediately as it would not be the right etiquette. I did not realize and went on to fight with my parents and even be really rude and say that I was not interested in the wedding anniversary of my aunt and uncle. This conversation was overheard by my aunt, a very sweet and kind-hearted lady, who was in shock and could not believe that I was saying something like this. We started a tour the same day and managed to see some exciting places like the London Bridge, Madame Tussauds, The London Eye, several different museums in London, Big Ben, and Hampstead Heath on the first day. With this, we thought we had covered to the whole of London and were wondering what we would do for the rest of the week. To our surprise, there was so m uch more to see in London and what we had seen was just a small part of the city. The next day went by with the celebrations and we met our distant relatives after years, and a few I was meeting for the first time in life. Little did I realize that my aunt had been very hurt and was unable to enjoy the party and although she was there she had a smile fixed to her face which was very clearly not one that seemed happy. Unknowingly, I had ruined the best day of my aunt’s life and had hurt here quite a bit.

High School Life and College Life Essay Example for Free

High School Life and College Life Essay The change from high school to college can be a difficult one. Both your social and academic life will be remarkably different from high school. Although you might think that college is simply a level above high school, there are several differences between the two, and you need to be prepared for what’s ahead. My college experience so far has been really stressful but am trying my best to excel. Unlike high school where things tend to move smoothly, college has been the total opposite. No time to play, more assignments and project which tends to consume my time. For instance, in high school, my classes were assigned to me and i was supplied with many of my classroom materials and books. I had a guidance counselor telling me which courses to take and when. In college, it is my responsibility to sign up for the classes i need to take to graduate and during my first enrollment, I ended up picking irrelevant classes because I had no idea about the whole thing. Although, we have an academic advising center were you can go and meet an advisor who can help out with picking classes suitable for you and is located at room 113 north shepler of Cameron university. Also, in college, I am responsible for buying all class materials and trust me, the cost of these materials are very high whereas in high school, our textbooks and class materials were given to me for free. A textbook with access code can go for a minimum of $100 which is way expensive and I do not get to spend so much during high school days Class materials are really expensive. Moreover, we have a library where you can get all this books and check them out if you need them urgently without buying. I use the library everyday and check out books all the time. Read more: High school life essay Finally, the style of teaching tends to be more advanced in college than high school. Am finding it difficult coping with the assignments(which are very voluminous),unlike high school where I was given just little assignments. Tutors explaining things fast and am just confused and lost in class and I just take a break from classes like that. Although, the school came up with tutor.com, a free online website where students can visit to get help and l also visit the academic tutoring facilities like that for  center for academic success which is located at nance boyer room 1008, center for writers at nance boyer room 2060, math lab at burch hall 104 and academic commons tutoring center at academic commons 138. Am trying really hard to overcome these difficulties before next semester. Putting in every single effort and aiming for a perfect grade point. I know I can do it by being determined and being serious.

Issues In Sustaining Tourism Development In Vietnam

Issues In Sustaining Tourism Development In Vietnam In recent years, Vietnam has taken great steps in the development of tourism. Tourism is promoted widely by the government because it provides the potential for job opportunities, thus producing income for the country and became a source of revenue for the government. However, the tourism industry can also be seen as a critical force, causing negative outcomes such as congestion, the loss of natural environmental and landscapes and the cultural degradation (Bui, 2009). These problems are becoming an issue towards tourism industry of Vietnam due to the lack of effective planning and proper planning of tourism development. Tourism is claimed to be one of the key elements towards the country economy development with particular attention being placed on infrastructure development, human resources, environmental issues, product development and marketing strategies by the Tourism Master Plan 2001 -2010 (Vietnam Embassy, 2011). Yet, evidence demonstrates a critical need for identifying sust ainable ways of using the tourism resources by avoiding a voracious exploitation of the countrys patrimony as well as to ensure the beneficial trade exchange in the international marketplace and substantial long-term socio-economic benefits. This report seeks to explore how the sustainable tourism development in Vietnam affects its economic, social and environmental with an emphasis placed on the challenges that appear along this process. 2.0 Overview of sustainable tourism in Vietnam Vietnam has a high market potential in the tourism industry with foreign investors showing interest in the country (Mok and Lam, 2000). The introduction of an economic reform policy, doi moi encouraged the establishment of normal political with other countries by lifting the restrictions on investment by the private sector. As a result, Vietnam has experienced a massive growth in the service industry since the Asian financial crisis in 1998. The improving visa policy, the limited transportation networks and the restricted marketing (i.e. tourism promotion budget around S$1m about a tenth the size of the budgets of Singapore) are the three main considerations of accessibility to Vietnam (Suntikul, Butler and Airney, 2008). According to the Vietnam National Administration of Tourism (2010), international visitors to Vietnam reached 449,570 arrivals in 2010, increasing by 19% over the same period last year. The total international arrivals in 2010 reached 5,049,855 representing a 34.8% growth. In terms of market share, China was ranked top, with the largest influx of visitors into Vietnam in 2010, while the South Korea and Japan, at second and third, also dominated the market. Such a number exceeds the carrying capacity in Vietnam, including both its tourist infrastructure and environment and risks serious overcrowding in some cities of attraction e.g. Hue, environmental pollution, degradation of monuments and the collapse of the tourist industry as the result of unsustainable tourism development (Bui, 2009). Since 1995, Vietnam National Administration of Tourism (VNAT) urged the tourism industry to focus on the development of facilities and infrastructure to encourage more investment, while developing a unique tourism product (Vietnam Embassy, 2008). It is also stated that the unsustainable nature of the sector both in terms of use of local resources and tourists arrivals (limited repeat visitors) , which is also reflected by tourism destination being exploited carelessly and by traditional cultures being affected and changed by tourist arrivals. In other words, there is a need to address the Vietnamese tourism sites that have been exploited without proper planning, caring and investing take place in tourism facilities, the conservation and restoration of values of culture, history and landscapes. The ever-increasing annual number of international and domestic tourists coming to Vietnam has been a significant encourage to the industry in its efforts to promote tourism business development in a sustainable manner. (Luong, 2005b) 3.0 Issues faced in sustaining tourism development in Vietnam 3.1 Weak institutional practices Vietnam tourism development is dominated by small-medium enterprise (SMEs) that facing weak institutional practice, low financial capacity and lack of attention about environmental conservation and protection (Bui, 2009). These firms are a distinct group with diverse of needs and associated impacts. The problem in infrastructure and improper solid waste practices and sewage produced from the hundreds of tourism enterprises and the mass market of visitors has caused a serious environment pollution and degradation of cultural heritage. Also, there is a lack of clear stands and procedures to examine its strategies in the development of tourism and policies planning. As a result, the VNAT had to reconsider many of its development targets segments for Vietnam tourism industry in the 21st century. The urge to earn foreign exchange and the lack of a strong institutional fundamental to effectively manage environmental resources had led to many example of unsustainable development (Thang, 2004). The domestic private and international sectors have been supported the development of sustainable tourism in Vietnam because it believed that this new market-oriented mechanism brings with it economic benefits. It can be showed as the participation of the local and international stakeholders in sustainable tourism development is only concentrated in the some popular tourist attraction for e.g. SAPA which believed to generate extra revenue by ensuring a clean, green and attractive tourism destination image. Meanwhile, Vietnam government tried to devote its attention to the management of the environment because the fears a loss of political control over the tourism industry due to its rapid development. Yet, the capacity at district government is very low to cater to need in the huge market of sustainable tourism development. Despite that, each group of stakeholders has different views and concern on their responsibility towards the future of tourism depending on the amount of investment that they spend in each tourism destination. SMEs are often seemed to be more concerned towards their return in investment than the overall impact of their operations on the environment and socio-economic sphere (Cooper, 1997; Briassoulis, 2002; Thang 2004). The participation of SMEs are crucial in creating the modalities in strengthen institutional practice and management that enable sustainable tourism development to success. Adoption of sustainable tourism project requires strong institutional frameworks that can overcome shortage in the potential of the market to ease tourism enterprises especially the SMEs towards more sustainable business practices Other than that, one of the challenges is that the policies and law system are inadequate, inconsistent and not in accordance with the reality of tourism development; there is also a lack of understanding and acknowledgement of international rules and principles (Lloyd, 2003). The weak institutional framework for the tourism industry in Vietnam has characterized by a fairly complex system of policies, laws, ordinances and regulation, issued by line ministries, agencies and provincial governments (Lloyd, 2003; Nhà ¢n Dà ¢n, 2006). It is stated that many existing laws and ordinances are incomplete, not only in terms of coverage but also in terms of lacking documents to guide for implementation (VNAT, 2005; Sam et al., 2001; Nhà ¢n Dà ¢n, 2006). Thus, it is crucial to strengthen the need for sustainable tourism planning and management by emphasizing its structure and processes, that has not yet been fully explored and understood in many developing countries e.g. Vietnam. The strategies for sustainable tourism development made by developing countries often tend to be encumbered by the lack of understanding of the complexity of the tourism industry by stakeholders and a lack of strong institutional frameworks needed for their implementation (Bui, 2000). Thus, the corporation of an incorporated tourism development approach for a region emphasized that sustainable tourism development needs a well established institutional practice that enables the participation and co-ordination of stakeholders. 3.2 Threats to the local community in terms of social-economy factor 3.2.1 Employment for locality The Vietnam tourism industry can also have less positive impacts in providing job opportunities for local communities. The tourism industry might reduce of jobs when national parks, forest, rivers or even rice fields become part of the tourism product/experience whereby local government have set buffer zones in many tourist resorts such as national parks, natural reserves and monuments in order to protect them. As a result, local people are forced to move out of, and thus restricted their living practices in these areas. When tourism development displaces and affects local villagers in this way, it can destroy their traditional employment practices (De, 2002; Ha, 2005). It is worthless to reduce labor costs in some tourism-related services since the private sector has made considerable effort to increase the efficiency of tourism business operation. Another important feature of Vietnams tourism industry is that it is differentiated by small- and medium-scale tourism enterprise. Even though the country has taken actions to decentralize its diversity products and management system, yet the increased involvement of privately owned small enterprises in the tourism industry has resulted in slow employment growth. As most of these enterprises are in family based, thus their overall contribution to national employment has been small. 3.2.2 Arise of income equality in rural areas From the social issues perspective, rapid population growth, inadequate basis services of education and health care and social stratification have emerged widely in Vietnam even though the country has made much effort to use its economic success for social improvements (Bui, 2009). According to Kokko and Tingvall (2005), Vietnam has faced the rising of income inequality over the past decade because some regions are improving and growing tremendously faster than others: average income is rising faster in the cities that have higher concentration of tourists than in rural areas whereby there are significant differences between incomes in lowland areas compared with the remote and mountainous areas which has less concentration of tourist. Another example to look into this issue is through a popular tourism destination in Vietnam, Kim Bong Village is capable to attract the attention of tourist because of its scenic riverside landscape and traditional carpentry workshops. Yet, visitors only tend to stop by in Kim Bong village and undertake a short trip. Despite the tourism potential of the village, Kim Bong does not benefit from the development of tourism and is hindered by the underdeveloped infrastructure. As a result, a high incidence of poverty and a lack of decent employment opportunities are direct consequences of these drawbacks. 3.2.3 Lack of skilled human resources The Asian-Tour project ToR highlighted that there is a lack of professional and skilled staff working in tourism sector. While it is easy to start working in the tourism sector, the long term success depends on the satisfaction of the tourist as client. The problem is especially arising when working with poor local communities, who show a lot of hospitality but do not really know how to serve international visitors. The cultural and language differences are constraining the tourism development in Vietnam. Despite, Vietnam having more than 60 tourism training centers that offer university, vocational and postgraduate training, and many graduates from these centers fail to satisfy their employers requirements (Canh 2002; Luong, 2005b). The quality of tour operators, tour guides and hotels operating staff are at bare minimum of acceptable service levels for foreign tourist which reflected the poor quality standard of tourism training programmes offered in Vietnam. Due to the teaching standard and training programmes vary in each training institution has resulted a considerable of inconsistency in the used of textbooks and curricula. Tour companies claimed that tourism graduates are often poorly equipped with the skills and knowledge they needed in working in the sector, whereby there are insufficient historical and cultural understanding, lack of hospitality skills and poor language proficiency (Vietnam Cultural Profile, 2005). It is stated that the lack of qualified local tour guides wh o speak Asian languages such as Japanese, Chinese and Korean is of particular concern to the VNAT, given their current focus on this area because tourist from China, South Korean and Japan are the top three countries that have visited Vietnam in 2010. For this reason, the industry has to recruit skillful tour guides from outside the sector and trained in post. 3.2.4 Lack of participation of local communities Despite that, the local communities and their leader are rarely included in the strategy, practices and policy making processes relating to sustainable tourism development project which affects their access and business activities to tourism resources. The level of participation of tourism enterprises and the local communities in the control of operation in tourism activities is constrain (De, 2002; Ha, 2005; Dinh et al., 2006). Despite that, however, from the local community point of view, a development and institutional practices might result in a loss of access to tourism resources and unfavorable social activities in the local economy. (Lipscombe Thwaites, 2003). It can be seen that the major constraints to sustainable tourism development in Vietnam is due to the insufficient of communication and co-operation between various authorities, especially with central government developing policies for tourism planning, marketing and promotion of tourism. 3.3 Week awareness of planning and development of tourism facilities It is undeniable that the tourism industry has contributed massively to the economic growth of Vietnam, but in return it has also caused environmental degradation, biodiversity deterioration and the other adverse impacts (Canh, 2002; Lam, 2002). The exploit of natural resources in the supply of tourists facilities can lead to conflicts over resources between the locality and the tourism industry. For example, the Tam Dao tourism site in Vinh Phuc province has become degraded; areas of Trang Tien, opera house or Bac Co in inner of the capital city should have planned into flower gardens rather building of Hilton hotel; beaches in Ha Long Bay of Quang Ninh province has been imposed by Hoang Gia hotel project; Van Phong gulf in Khanh Hoa province is about to become an uncultivated bay because of a shipbuilding plant (Le Minh, 2010) Deforestation and intensified use of the resources can also result in environmental pollution and erosion. Pressures on the environment and tourism resources generated by the development of tourism in Vietnam are excessive. Often, those impacts are due to improper planning, negligent behavior by tourism-related services and tourists, and a lack of education and awareness towards the impacts by many localities. In Vietnam, there have been many national parks cater to both conserve biodiversity as well as tourism attraction. It is risky for mass tourism participates in national parks with fragile forest ecosystems. In addition to the stresses put on the local environment through accommodating the needs and comforts of these tourists: communication routes, provision fuel wood and waste disposal services all put a large stress on the ecology (De, 2002; Luong, 2005a). 3.3.1 Poor infrastructure The poor public infrastructure in Vietnam is a major issue to hotel and tourism. Roads are poor with many potholes and the adequate transport links between the north and south parts of the country. Floods in roads after downpours can be easily seen in tourist destination sites, causing a great deal of inconvenience and bad tourism image to tourists. The railway system is weak and substandard. Trains, still using steam engines, are slow of poor quality. Poor transportation networks and facilities have impeded travel by international tourist within the country (Connie and Terry, 1998). The system infrastructure is poorly developed whereby the transportation, tourism services, information system, telecommunication development are limited in terms of quality. It is important to note that, because of a lack of proper national tourism promotion strategy and its poor infrastructure Vietnam struggles to compete as a tourism destination with some of its more developed neighbors such as Singapore, Thailand, Indonesia and Malaysia (VNAT, 2005). 3.4 Lack of diversified and sustainable tourism product There are many articles appearing on the national newspaper Viet Nam News, emphasizing on tourism potential, development and target markets that became an important source of income to the country which resulted the efforts in advertising and promoting the image of Vietnamese tourism in international networks, and at the same time improving the quality of the current tourism products and services. Yet, minimum attentions have been placed towards the requirement of fundamental diversification in identifying and packaging of a tourism product to cater the different needs and expectations by the domestic, the short-haul Asian and the long-haul European and other international markets. It seems that tourism development in Vietnam can be seen through the construction of more high-rise hotel buildings as well as the emerged of international hotel chain to cope with increasing numbers of visitors, with the lack of attention towards the planning and management of those natural resources that attracted tourists in the first place. 3.5 Weak destination image Those working in the tourism sector argue that the VNAT must implement more promotion towards the country in overseas than just presenting itself at selected international travel trade shows. Currently, the Vietnamese tourism industry has a ratio of 15 percent in repeated international arrivals, which is rather low compared with Singapore, Thailand or Indonesia (Thanh, 2007). The increasing conjunction of the industry into the regional and international tourism market has imposed a strong pressure for Vietnamese tourism enterprises (Bui, 2009). The standards in terms of marketing, branding and promotion have not met the demand and compete in Vietnams neighboring countries. In responding its relative weakness in competitiveness, the Vietnam tourism industry has increasingly over-exploited natural and human tourism resources cutting development costs in areas such as environmental management and providing poor worker conditions (Thanh, 2007). The deprivation of environmental resources has appeared widely in many tourist destinations such as Cat Ba, Ha Long, Da Nang and Vung Tau.

Gun-Control in Charlton Heston’s Is Freedom Lost on the Next Generation and Paul Craig Robert’s Unarmed and Unsafe :: Amendment Rights Essays Guns

Gun-Control in Charlton Heston’s Is Freedom Lost on the Next Generation and Paul Craig Robert’s Unarmed and Unsafe There are three ways to approach gun-control: first, it is the citizens’ constitutional right to own firearms; second, firearms kill - get rid of them; and third, to have no opinion and not deal with the issue. Whichever view people have on gun-control, they must first understand the facts and statistics of these issues. Charlton Heston’s â€Å"Is Freedom Lost on the Next Generation?† and Paul Craig Robert’s â€Å"Unarmed and Unsafe† both study the opposing side of gun-control with facts and logic. In Heston’s â€Å"Is Freedom Lost on the Next Generation,† he writes about how â€Å"we may be losing the next generation of Americans, as they lose an understanding and appreciation of what the Second Amendment is and does† (Heston 1). Heston uses the statistics from a June, 2000 national survey of 1,500 high school students to show that the young adults of America do not have faith in the Constitution or Bill of Rights. He reports that â€Å"64 percent of high school students favor stricter anti-gun laws, 90 percent favor the licensing of handgun buyers, 96 percent said all handguns should be registered at purchase, and 19 percent of high school students do not believe that the Second Amendment guarantees the right to own a firearm†(Heston 1). Heston asks how safe any of America’s freedoms are if twenty percent of high school students believe that the Bill of Rights does not mean what it says? High schools use to have rifle teams along with s occer and football teams, and now even toy guns have the possibility of being banned. He mentions that being able to own a gun does not mean a thing if so many requirements, fees and restrictions practically leave Americans disarmed. Heston claims that being allowed to own, or even use, a firearm is a maturing experience for young people. He also mentions that the trust that goes hand in hand with the gun does more than show the acknowledgement of self-discipline and responsibility, it reinforces those virtues better than almost anything else can. Heston argues that it is the American’s responsibility to maintain the rights of gun ownership and provide the next generation with the same freedoms(Heston 1-2) . In â€Å"Unarmed and Unsafe,† Roberts confirms the saying â€Å"when guns are outlawed, only outlaws will have guns†(Roberts 2) He begins his article with the effects of recent gun-control in Britain.

Why did Michael Henchard fail? Essay -- English Literature

Why did Michael Henchard fail? The Mayor of Casterbridge is a novel about the rise and fall of a mercurial man called Michael Henchard. The book takes us through his life when he is twenty-one and outlines his ascent and descent in society. Michael Henchard is a man of many characteristics. Amongst his characteristics he has a kind, honest and determined personality along with a cold, ruthless, and stubborn personality. Henchard's impulsiveness, aggressive attitude, self-centredness made failure inevitable in his life. We first meet Henchard a disconsolate twenty-one year old hay-trusser, he is married with a young daughter. We see Henchard sell his wife and daughter in a drunken rage in furmity tent at a county fair. At first it was a bit of a joke, a friendly banter but then it turned nasty. The two main reasons for Henchard not backing down from his offer of a wife and daughter this was alcohol and his pride. Alcohol played a big part in Henchard's mistakes in life. He often regrets things after he does them, and suffers the consequences like the fact that he sold his wife and daughter to a sailor whom he had not known, a complete stranger for five guineas. It stays on his conscience and haunts him. Henchard was young and naive and felt that his wife and daughter were a burden upon him, and he felt he needed a new start. The sale of his wife and daughter suggests Henchard is childish and stubborn. It is almost as if when Henchard is under the influence of alcohol he turns into a aggressive child saying ''No I said I will sell my wife and daughter, I don't care what happens I said i will and I will!'' The next morning Henchard knows that he has committed a terrible sin, but the fact that Hencha... ...hard is now declared bankrupt and in front of the creditors throws down his gold watch rather childishly. He would do this because he is a very proud man and he wants nothing. ''He had used his one talent of energy to create a position of affluence out of absolutely nothing.'' One thing about Michael Henchard is that you have to admire him for what he has achieved in his life, his energy, aspirations and determination allowed him to do this. But the only problem is that Henchard is too impulsive and acts n emotions, and does not think before he acts. That is why he failed in life. I also believe that fate played a big part in his failure. For example the weather forecast, he acted on impulsion and he did not think about the accuracy of the reading. So overall I think that Michael Henchard's character contributed to his failure along with pure fate.

The Characteristics that Maintains Quality Culture

6 XSTICS THAT MAINTAINS QUALITY CULTURE I believe most of the company’s have following 6 rules or characteristics that makes a good culture to work with. The seven characteristics are as follows: 1. Expectations :- Each every employerworking  in a company has its own expectations from the company. The company’s culture mostly  depends on  the fulfillment of the employers expectations. Its better to go for excellence and work in such a way that you should be criticized for showing lack of initiative. . Rules :- Generally each and every company has its own do’s and don’ts. Its better for an individual to follow those do’s and don’ts because if they are not followed it’s a  black mark  on the individual character. 3. Interactions :- Generally  employees working  together are  human beings. Every human being should have a attitude of gratitude. For a friendly environment to work on every individual must have some sort of ap preciation for the others.Even it deals with the way how a individual interacts with the Boss and the  management. 4. Dress Code  :- Generally  Dress Code  is what shows personality of an individual. A good wardrobe generally makes it easy for an individual to grow and to show  leadership qualities. So be in  proper attire. 5. Be Fast :- Generally every organization has a very fast paced environment. Many of the individual tasks are deadline-driven. So its better to be in pace with the company’s requirement. . Competitiveness :- Competition, Competition, Competition †¦. This is what you will find everywhere. If you are in a reputed company or an organization than maintaining a culture you must be competitive with the others in every  field. Doing task at a fast paced , learning from experience , finishing most of the projects in a small time shows that you are a competitive person among others. For more of such hot topics read my other posts here :

Macbeth’s inner turmoil

Machete's inner turmoil, highlighting his uncertainties, regarding the act of regicide, are prevalent throughout the play. The character who once was seen as a noble man to the king eventually becomes his murderer. Machete's inner turmoil is revealed in scene four for the first time when he soliloquies, â€Å"†¦ The eye wink at the hand; yet let that be which the eye fears when it is done, to see. † Macbeth at this point is already contemplating the act of regicide.Act one scene seven Is perhaps the most Important scene highlighting Machete's Inner turmoil before he commits the unthinkable crime of regicide. The soliloquy accentuates his unwillingness to perform the crime. However it also reflects Machete's power hungry motives and overly ambitious personality. This soliloquy proves his inner turmoil about the fact that,† if the assassination could trammel up the consequences and catch, with his surcease, success; that but this blow might be the be-all and the end-a ll†¦ Ere, but here upon this bank and shoal of time, we'd Jump to the life to come. † Proving his fear of consequence not only In this life but In the life hereafter. His fear of murdering the king while he possesses his â€Å"double trust† reinforces the rower struggle between good and evil within Macbeth. The Idea of upsetting the whole of Scotland also frightens Macbeth and the fact that Duncan Is a virtuous well-liked King would make the crime seem even more horrendous.The fact that Macbeth admits ambition, which overlaps itself and falls on other's† reinforces the idea that although he is contemplating the act of regicide he is fully aware of the consequences he will have to bear. The â€Å"dagger of the mind† Is a clear Indication and foreshadow of the guilt he Is experiencing by simply fantasizing about killing the king and the guilt he will experience after he has committed the crime. Macbeth decision that he â€Å"will proceed no further in t his business† indicated his virtuous morals.Macbeth after the murder, Is scared at even the slightest sound this reinforces his guilty conscious and his utter regret â€Å"this sorry sight. † He also confesses his incapability of saying,† ‘Amen' when they did say ‘God bless us. ‘† as he has now realized that he has completely handed himself over the evil. Macbeth proves to be both a good virtuous man and a cold blooded murderer, tragic hero over the brink of no return.

Consumer behavior Essay Example | Topics and Well Written Essays - 4500 words

Consumer behavior - Essay Example value food market there are gaps in areas of research in relation to the specific market size which can be expected and in certain psychographic aspects of the consumer character profile. These will be identified throughout the report. Specific market size cannot accurately be predicted, due to an apparent trend in the United Kingdom for a more socially-acceptable movement toward thrift in the frozen foods sector. This seems to be moving different markets together, thus creating large opportunity for a more mass market focused brand campaign. Before determining an appropriate market size, it would be necessary to understand which specific region of the country could best be supplied logistically. Competitors consist of many multi-national companies with very wide product lines, therefore this is also an indication of high profit potential if Northern Ireland pursues a less domestic approach to sales by expanding beyond the UK. In London alone, with such a large emphasis on thrift mixing markets, the four million adult consumers in this region could serve as a test market for introduction into the consumer market and represent enormous profit opportunity. One notable trend in this market environment is how the different competitors continue to use interesting marketing positioning tactics, through promotion, to create different perceptions with the customers. From an observational research perspective, the quality of the products as well as the food texture does not seem to be a marketing objective in this region. Rather, creating the personal connection between how the product would be viable in the family environment and the consumers’ visual taste sensations in advertisements remains the large focus of marketing in this frozen foods community. Because this will be more of a mass market-focused campaign for the quality dinner foods provided by Northern Ireland Fast Food Company, it will be necessary to fully determine which city and region will be the first

Color and Light Research Paper Example | Topics and Well Written Essays - 1250 words

Color and Light - Research Paper Example On the other hand, black objects absorb all colors thereby reflecting no colors at all. This is the reason the eyes only see the black color. This is the main reason scientists consider black, not a color since it is a representation of no color. Therefore, the human eye can see the various colors due to the reflection caused by the lit objects. In other word, there would be no color if there were no light since it is through the light that objects can reflect color. Everything seems black at night due to the absence of light. Light is a term commonly used to refer to the visible spectrum. This spectrum is a range of wavelengths that form the part of electromagnetic spectrum. That visible part of the electromagnetic spectrum ranges from 380 nm to 750 nm. Each and every wavelength corresponds to a color of the spectrum. Notably, light rays contain colors. The electromagnetic light waves travel at tremendous speeds of about 186,000 miles per second. However, the different colors have different wavelengths .The longest wavelength any human eye can see is red while the shortest is violet. However, some animals such as bees and birds can see longer wavelength such as the ultraviolet light. Human eyes cannot see such light since they cannot feel the heat generated by such wavelengths. In inertia, color is carried by light, the electromagnetic waves but the color sensations are subject to many other influences that make the quantitative description complex to describe. Light wavelengths differ and therefore they result in the production of different colors (Riley, 76-100). For instance, X-rays have short wavelengths. On the contrary, these shorter wavelengths constitute vast amounts of energy. Light constitute visible light that moves in a more medium wavelength, a reason people can see the light. People tend to think of objects as containing

Creation and distribution of goods and services Essay

Creation and distribution of goods and services - Essay Example Richard Strong put forward the argument that the proposals would allow the corporation to develop two focused and separate market and product strategies for the market segments. The initial response was guarded, with its advantage being that it would allow the corporation to clarify positioning of its products while aiding Aldus to establish a unique and strong company identity in both market segments. However, the corporation had based its success via the offering of a single product line bridging creative professionals and business. This paper aims to evaluate this proposal. Strong’s proposal to alter the positioning strategy for Aldus As PageMaker’s sophistication grew to meet the high-end user’s evolving needs, the product became more unattractive to the business segment that was not as sophisticated. The primary distribution channels lacked sophistication to lend support to these high-end users, leading Strong to believe that the corporation faced the danger of being unable to serve these two markets. The situation was made worse in the European market by Apple Macintosh’s weak position, which made Aldus depend more PageMaker’s MS-DOS version. ... Trying to meet these segment’s divergent needs with one product line placed a high demand on software development staff. The product’s complexity would complicate the upgrade task and delay upgrade schedules. Conflict in the corporation arose because the software development staff was oriented to the graphic’s market, while others were oriented to business segments. Both groups could only respond to the needs of their market via a single product. Splitting Aldus into two divisions would allow them to focus on these different market segments. These organizational and product line decisions were made due to what industry executives viewed as polarization of software distribution. Telemarketers, mail order firms and superstores increasingly served the market, with the high-end served by boutiques that had the ability to provide after sales support, consulting, and needs assessment. Hardware sellers were becoming less viable as software dealers. Differences between C onsumer and Organizational Markets The first difference between consumer markets and organizational markets has to do with the nature of purchases (Pride et al, 2012). Organizational consumers buy capital equipment, semi-finished goods and raw materials for utilization in further operations or for reselling to others while final consumers normally acquire finished items for household, family or personal use. Organizational consumers are also more likely to demand exact specifications of products. Final consumers usually buy on a stylistic and descriptive basis. Additionally, organizational consumers usually use multiple buying responsibilities where more than one employee participates in expensive or complex purchase decisions. Consumer markets